Not a job for women? TOPTAGLIO launches its ad campaign for “Women in construction”

The Women in construction initiative, launched in July 2023 and officially started in January 2024, is not only continuing indefinitely but is also being supported by an ad campaign that TOPTAGLIO developed internally. This campaign was launched exactly one year after the project’s inception.

The headline “Not a Job for Women*” in our advertising campaign is meant to provoke thought, encouraging reflection: Are we really sure that, in the construction industry, we’ve been doing the right thing until now? Who ever decided that operational work in the construction sector is only for men? Whether it was tradition or simply chance, TOPTAGLIO doesn’t care. What matters today is moving forward with an eye toward the future.

The future is built in the present, and we are ready to give this opportunity to everyone. On our construction sites, we want to have men and women working together without any distinctions. Their differences will bring us strength and value.

Our redevelopment projects will benefit from diverse and complementary skills that will nurture and enrich a shared vision, essential for building something solid and sustainable for our children.

Watch the video we created and published on our social media channels.